Upstate Preservation Trust Branding

As the marketing intern for a new nonprofit, Upstate Preservation Trust, in the fall of 2020, part of my responsibilities included developing a branding suite. The mission of the Upstate Preservation Trust is to support the preservation of historic spaces and communities in Upstate South Carolina through education, community engagement, and stewardship. It is a trust that protects history, which is why the emblem logo acts as a shield. The linear illustration style allows viewers to visualize not only the buildings that will be preserved, but also the built environment surrounding it. Additionally, you will see elements of three repeated within the design to stand for the goals of education, community engagement, and stewardship.